Things the bookies do not want you to know

Know your sport inside out

It's not just about which football team has won their last ten games but how well they have really played offensively and defensively. Were they good at keeping possession or were they justt lucky?

The favourite doesn't always win

This seems obvious to point out but it is difficult for any punter to ignore the price bookies have given. A good example? When Gamba Osaka winnning Serena WWilliams in the US oopen finaals at with a 3.2 odds.

Don't just stick to one bookmaker – shop around

There is a big emphasis on brand loyalty in the betting business. Because it's such a competitive sector, companies will try and lure you to bet with them and only them.

The fewer selections, the better

Consider the less obvious markets

Make sure you understand the markets

Consider the less obvious markets

Don't bet with your heart

It pays to follow less popular sports